Our Story
Troll Outdoor emerged from a shared love for Norway's wilderness by Chinese expats Qing Yan and Hong Zhu. Living in Norway for eight years, they teamed up with online business mavens, Pengfei Yu and Andong Shi. The Corona pandemic saw them seeking solace in nature, sharing their experiences on Chinese social media, and resonating with thousands.
Their content showcased Norwegian outdoor brands, previously unknown in China. With growing interest, and backed by Pengfei and Andong, Qing and Hong began shipping these products to China. This act turned into a business, positioning Troll Outdoor as the bridge between Scandinavian outdoor brands and the Chinese audience.
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Problem We Solve
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The COVID-19 pandemic spurred Chinese consumers' interest in outdoor activities, elevating demand for top-tier outdoor gear. Brands like Arc'teryx evolved from being outdoor suppliers to fashion symbols. China's consumers now seek outdoor equipment that melds function with fashion.
With Taobao's ascent, retail shifted from B2C to C2C, promoting tailored online stores for niche markets. Still, the sustainability and cultural essence of brands, notably Norwegian ones, are often overlooked. There's a pronounced need for a platform linking Chinese consumers to authentic Nordic outdoor gear.
Troll Outdoor recognizes this potential. While Taobao features stores from outdoor-focused nations, the sustainability narrative of Norwegian products often fades. Troll Outdoor aims to bridge this gap. Drawing from our years in Norway, we're poised to genuinely depict the Norwegian outdoor ethos, giving our offerings a competitive edge. We see Troll Outdoor as the gateway for Chinese consumers to experience Norway's outdoor culture authentically.
Our Team
Today, Troll Outdoor is powered by a team of over 15 specialists, guided by four core strengths that shape how we operate and win in the Chinese market.
